Creating a MVP for a Mobile Application
Remember the Lovee
UX Researcher & UI Designer
Me and a team of UX Designers worked on developing a MVP (minimum viable product) for Remember The Lovee (RTL), an app people could use to securely store and share sentimental memories (photos, videos etc) to share with their loved ones. A recipient would use the app with wearable technology that includes a unique code to unlock those memories at a specified time by the sender through the app.
Research: provisional personas
My fellow UX Designers and I decided to validate the value proposition presented by RTL by talking to their main customer segments. We worked collaboratively with RTL's founder, to identify the common groups of people we were making the product for. This was done through a simple brainstorming session; This led to the creation of three provisional personas:
Parents who may like to gift their child memories for their 18th birthday.
Separated parents who wish the same but to maintain contact with their child they may not see often.
Terminally ill patients who want to store memories from their life to share with their loved ones.
We also identified assumptions about each persona's goals, pain points and needed to explore whether they liked to use RTL.
The three personas we created as RTLs main customers.
Research: interviews and affinity maps
To validate/reject our assumptions, team members went out and interviewed people who fit the personas. It was clear that the product's proposition was deemed valid and only small changes were added to our personas.
The main activity came after we put interview answers to a spreadsheet and decided to create an affinity map that put together all the issues we identified.
We came to an agreement that the physical design of the current pendant (wearable, see image below) would prevent people from buying the product. People had security concerns. Finally, people were not too competent with technology and their exposure to technology was limited to social media use on mobile phones.
With these findings, the team wanted to make RTL's app MVP based on an easy and usable way for senders to upload files and for receivers to access them with no issues. Additionally, provide measures for password recovery and access to memories.
We also thought it was best to redesign the pendant RTL had.
We picked the MVP after voting on issues.
Examples of some affinities are shown above.
Systematic voting of pendant designs: ALUo
We then worked on redesigning the pendant and came up with many ideas that were inspired by going outside of the office and looking for inspiration with things related to storage etc
We used the ALUo technique that looks at advantages, limitations, unique opportunities and overcoming the limitations of each idea we came up with.
This allowed us to select a specific idea to focus on and do concrete design. I did not focus on pendant designs from here.
ALUo for pendants and some sketches I did.
We then sketched the wireframes for the app together using a whiteboard; We used everyone's ideas to help create the flow. We also did a competitor review to help enrich us about cloud storage system conventions.
Below shows the flows we had agreed before going into Figma to design the app. Also, some sketches I had presented to the group before moving to the whiteboard.
Examples of sketches I did, and whiteboard sketches showing: 1) How users create an account and get taught how to use RTL 2) How users receive memories.
Where we are now...
Sections of the app have been prototyped on Figma. However, due to NDA, I cannot show the whole application. We are awaiting feedback from the client before moving to usability testing.
How the app would look on a mobile.